Why? Why? Why? I hear this a lot from many small business owners who have been in business for many years. Yes, most of them have had a successful business for a very long time and always ask this one famous question, “Why do I need a website? My business is doing just fine”. Yes, just fine. And I agree, fine is good, but what about “great” or “awesome”, or even “booming”. I rarely hear a shop owner say his or her business is booming years and years after they first opened their doors. Eventually, the hype dies down and your business is going to need a refreshing new look.
We live in a technical world. Almost anything and everything can be found on the internet. If you can think of it and possibly need or want it, then you can probably find it at some website, maybe even in a different country, but you will find it. My point is, if you are a small business owner and even though your shop may be successful and keep a roof over your head, if you don’t have a digital way for potential shoppers or even your current ones to visit your store from the comfort of their own home, or even to save them a trip out of the house, you may be losing a sale or two on a consistent basis.
Reason number one is just as I stated above. No website, no sale.
Reason number two is having a website can and most of the time will bring in more customers. Billions of people use the internet every day. Over half of those users have either contacted the business owners for some type of service or information, or they have purchased something at one point in their lives from a website. That website could’ve been yours if you have one.
Reason number three is a biggie. Having a website for your small business means that your business is open 24/7/365. No questions asked. Anyone, anywhere with an internet connection can pop in and visit your store without you having to be there to open the doors.
Reason number 4 is to share your company brochure if you have one. Why cut down more trees than we need to, right? Upload your brochure to your website and allow your visitors to download it in PDF form. Easy peezy, lemon squeezy.
Reason number 5 is your influence on your potential customers. Customers who are looking for a service or a product like to do their research first. Entering a store and purchasing a product without having the research next to it, now days seems like risky business. By research, I simply mean reviews from others who have purchased the same items or services. Were those customers happy with it, or was there something majorly wrong. Reviews help to influence potential customers as well as your current customers as to what is a good purchase and which ones to avoid.
There are many more reasons you need a website. Not just for small business, but maybe you’re job hunting and want to present your resume to potential hiring managers. Having an online resume is a great way to do that. A blog website is a great way to share information with other who have the same interests. The list goes on and on.